22 June 2015AHDB and Beth sustain potato as food for sport
AHDB Potatoes and Olympic athlete Beth Tweddle MBE joined forces to demonstrate the power of potatoes as a great food for sport, pupils from Claremont Fan Court School in Esher being visited by the sportive for a special potato cookery class.
Lewis Child, 13, won the competition to design a poster showcasing potatoes as a good fuel for sport. As part of his prize, Beth, one of Britain’s greatest gymnasts, visited the school to explain to Lewis and his class how important potatoes are as part of her training regime and to help them cook a tasty potato-based dish.
The industry-supported project aims to equip youngsters with basic cooking skills as well as building their knowledge of potatoes – educating them about the different varieties, uses, tastes and healthy attributes. It provides teachers with extensive resources to support Key Stage 3 Food Technology as well as helping children understand that potatoes are a tasty, versatile and nutritious food.
AHDB Potatoes education coordinator, Sue Lawton, said:
“Working with Beth has been a great way to help show children the positive role that potatoes play in maintaining a balanced diet. We believe that food education should be high on the agenda and by teaching it in a fun way, the next generation will be healthier and form positive attitudes to potatoes.”
Emma Wells of ClaremontSchool added:
“We’re thrilled that Lewis won the national competition, especially as his class was able to benefit from the potato cookery challenge. Because the project has the perfect balance of fun and hands-on activities, the children have been really excited and motivated to learn more about a healthy balanced diet, which is fantastic.”
Lewis’ poster will now be added to the educational resources which the CYOP project offers teachers, along with a host of recipes, videos, posters and lesson activities.
As part of its One Voice campaign, AHDB Potatoes is encouraging industry to spread the word about its education activities and help build a generation that views potatoes in a fresh, positive way. Growers can encourage local schools to sign up to the Grow Your Own and Cook Your Own Potatoes projects and most schools will welcome visits from growers to help bring the projects to life.
Potato Council UK has recently received a new name. New branding and a proposed new way of working for the Agriculture and Horticulture Development Board (AHDB) was formally launched at the Cereals event in Lincolnshire earlier this month.
This will see AHDB’s sector-focused activity delivered under six brands, AHDB Beef and Lamb, AHDB Cereals and Oilseeds, AHDB Dairy, AHDB Horticulture, AHDB Pork and AHDB Potatoes. Cross sector projects will be delivered as AHDB.
Last week, the main AHDB Board agreed to start a reorganisation of AHDB’s senior team into wider functional roles. This is to drive collective delivery of activity in five areas covering industry strategy, technical, communications and market development, finance and HR.